{"id":387295,"date":"2025-02-10T08:33:56","date_gmt":"2025-02-10T11:33:56","guid":{"rendered":"https:\/\/blogdofarnesio.com.br\/?p=387295"},"modified":"2025-02-09T13:55:53","modified_gmt":"2025-02-09T16:55:53","slug":"dona-das-farmacias-raia-e-drogasil-e-investigada-por-uso-de-informacoes-de-clientes","status":"publish","type":"post","link":"https:\/\/blogdofarnesio.com.br\/?p=387295","title":{"rendered":"Dona das farm\u00e1cias Raia e Drogasil \u00e9 investigada por uso de informa\u00e7\u00f5es de clientes"},"content":{"rendered":"<section class=\"conteudo\">\n<section class=\"section-ads\">\n<div id=\"v3-adslot-topo_2\" class=\"banner_super ad-bg\" data-google-query-id=\"CKSU1-OFt4sDFVY5uQYdiLg0Zw\">\n<div id=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_2__container__\">\n<p style=\"text-align: center;\"><iframe id=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_2\" tabindex=\"0\" title=\"3rd party ad content\" name=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_2\" width=\"1\" height=\"1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" aria-label=\"Advertisement\" data-load-complete=\"true\" data-google-container-id=\"3\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div class=\"clever-core-ads\">\n<div id=\"clever-83537-1194300-super-topboard-scroll\" class=\"clever-core-super-top-board-scroll\">Estad\u00e3o Conte\u00fado &#8211;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<article>A ANPD (Autoridade Nacional de Prote\u00e7\u00e3o de Dados) determinou a aplica\u00e7\u00e3o de\u00a0<strong>medidas preventivas em rela\u00e7\u00e3o \u00e0 rede de drogarias RD Sa\u00fade (novo nome da RaiaDrograsil)<\/strong> e \u00e0 Febrafar (Federa\u00e7\u00e3o Brasileira das Redes Associativistas e Independentes de Farm\u00e1cias), que ser\u00e1 investigada por suspeita de infringir a Lei Geral de Prote\u00e7\u00e3o de Dados.<\/p>\n<div class=\"NBhpJ6ZR\">\n<section class=\"section-ads\">\n<div id=\"v3-adslot-mid_1\" class=\"banner_super ad-bg\" data-google-query-id=\"CLj01-OFt4sDFaVc3QIdWT8T0Q\">\n<div id=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_3__container__\"><iframe id=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_3\" tabindex=\"0\" title=\"3rd party ad content\" name=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_3\" width=\"1\" height=\"1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" aria-label=\"Advertisement\" data-load-complete=\"true\" data-google-container-id=\"4\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/section>\n<\/div>\n<p>O \u00f3rg\u00e3o determinou que os clientes do Programa Univers (Programa de Benef\u00edcio Medicamentos) tenham uma\u00a0<strong>forma alternativa de verificar a identidade, al\u00e9m da biometria<\/strong>. A empresa tamb\u00e9m ter\u00e1 de facilitar o acesso dos clientes a informa\u00e7\u00f5es sobre o tempo de armazenamento dos seus dados pessoais.<\/p>\n<p>Por fim, a rede de farm\u00e1cias dever\u00e1 apresentar \u00e0 ANPD uma s\u00e9rie de informa\u00e7\u00f5es e documentos, especialmente sobre\u00a0<strong>como os dados pessoais sens\u00edveis s\u00e3o usados para criar perfis e sobre o compartilhamento de dados com a empresa de an\u00fancios Rd Ads<\/strong>, do mesmo grupo.<\/p>\n<div class=\"BJ039SyE\">\n<div id=\"v3-adslot-truvid\" data-google-query-id=\"CLa81uOFt4sDFSJQuAQd9g8r5w\">\n<div id=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_0__container__\"><iframe id=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_0\" tabindex=\"0\" title=\"3rd party ad content\" name=\"google_ads_iframe_\/22452847\/v3-dinheiro-default_0\" width=\"1\" height=\"1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" aria-label=\"Advertisement\" data-load-complete=\"true\" data-google-container-id=\"1\" data-mce-fragment=\"1\"><\/iframe>J\u00e1 no processo sancionador, ser\u00e3o investigadas poss\u00edveis <strong>infra\u00e7\u00f5es da RaiaDrogasil \u00e0 Lei Geral de Prote\u00e7\u00e3o de Dados relacionadas \u00e0 forma\u00e7\u00e3o de perfis comportamentais a partir de dados pessoais sens\u00edveis<\/strong>, com o fim de ofertar publicidade direcionada e obter vantagem econ\u00f4mica.<\/div>\n<\/div>\n<\/div>\n<p>Para a Febrafar, a medida preventiva determina a reavalia\u00e7\u00e3o da hip\u00f3tese legal para o tratamento de dados e a adequa\u00e7\u00e3o das informa\u00e7\u00f5es relativas \u00e0 privacidade e prote\u00e7\u00e3o de dados, e o exerc\u00edcio de direitos do titular em seu site, de modo a facilitar o exerc\u00edcio pelo usu\u00e1rio.<\/p>\n<p>\u201cAs medidas preventivas aplicadas n\u00e3o s\u00e3o san\u00e7\u00f5es e sim uma determina\u00e7\u00e3o expressa da fiscaliza\u00e7\u00e3o da ANPD, indicando as a\u00e7\u00f5es que as empresas fiscalizadas devem adotar para corrigir os problemas identificados.<\/p>\n<p>O n\u00e3o cumprimento dessas medidas, contudo, pode resultar na abertura de um processo sancionador e no agravamento das san\u00e7\u00f5es eventualmente aplicadas\u201d, afirmou o Coordenador-Geral de Fiscaliza\u00e7\u00e3o, Fabr\u00edcio Lopes.<\/p>\n<p>Procurada, a\u00a0<strong>RD Sa\u00fade afirmou em nota que suas pr\u00e1ticas \u201cest\u00e3o em conformidade com a Lei Geral de Prote\u00e7\u00e3o de Dados<\/strong>. Todas as informa\u00e7\u00f5es s\u00e3o protegidas por um sistema seguro e a identifica\u00e7\u00e3o pessoal \u00e9 uma op\u00e7\u00e3o do cliente. A empresa permanece \u00e0 disposi\u00e7\u00e3o para os esclarecimentos que a ag\u00eancia considerar necess\u00e1rios<\/p>\n<\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Estad\u00e3o Conte\u00fado &#8211; A ANPD (Autoridade Nacional de Prote\u00e7\u00e3o de Dados) determinou a aplica\u00e7\u00e3o de\u00a0medidas preventivas em rela\u00e7\u00e3o \u00e0 rede de drogarias RD Sa\u00fade (novo nome da RaiaDrograsil) e \u00e0 Febrafar (Federa\u00e7\u00e3o Brasileira das Redes Associativistas e Independentes de Farm\u00e1cias), que ser\u00e1 investigada por suspeita de infringir a Lei Geral de Prote\u00e7\u00e3o de Dados. O \u00f3rg\u00e3o determinou que os clientes do Programa Univers (Programa de Benef\u00edcio Medicamentos) tenham uma\u00a0forma alternativa de verificar a identidade, al\u00e9m da biometria. A empresa tamb\u00e9m ter\u00e1 de facilitar o acesso dos clientes a informa\u00e7\u00f5es sobre o tempo de armazenamento dos seus dados pessoais. Por fim, a rede de farm\u00e1cias dever\u00e1 apresentar \u00e0 ANPD uma s\u00e9rie de informa\u00e7\u00f5es e documentos, especialmente sobre\u00a0como os dados pessoais sens\u00edveis&hellip; <\/p>\n","protected":false},"author":2,"featured_media":387296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,5],"tags":[],"class_list":["post-387295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saude","category-seguranca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dona das farm\u00e1cias Raia e Drogasil \u00e9 investigada por uso de informa\u00e7\u00f5es de clientes - Blog do Farn\u00e9sio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogdofarnesio.com.br\/?p=387295\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dona das farm\u00e1cias Raia e Drogasil \u00e9 investigada por uso de informa\u00e7\u00f5es de clientes - Blog do Farn\u00e9sio\" \/>\n<meta property=\"og:description\" content=\"Estad\u00e3o Conte\u00fado &#8211; A ANPD (Autoridade Nacional de Prote\u00e7\u00e3o de Dados) determinou a aplica\u00e7\u00e3o de\u00a0medidas preventivas em rela\u00e7\u00e3o \u00e0 rede de drogarias RD Sa\u00fade (novo nome da RaiaDrograsil) e \u00e0 Febrafar (Federa\u00e7\u00e3o Brasileira das Redes Associativistas e Independentes de Farm\u00e1cias), que ser\u00e1 investigada por suspeita de infringir a Lei Geral de Prote\u00e7\u00e3o de Dados. 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