{"id":201399,"date":"2018-06-23T15:00:20","date_gmt":"2018-06-23T18:00:20","guid":{"rendered":"http:\/\/quersaberpolitica.com.br\/2016\/?p=201399"},"modified":"2018-06-23T14:50:26","modified_gmt":"2018-06-23T17:50:26","slug":"sao-joao-de-petrolina-se-consolida-e-vira-referencia-para-publicitarios","status":"publish","type":"post","link":"https:\/\/blogdofarnesio.com.br\/?p=201399","title":{"rendered":"S\u00c3O JO\u00c3O DE PETROLINA SE CONSOLIDA E VIRA REFERENCIA PARA PUBLICIT\u00c1RIOS"},"content":{"rendered":"<div class=\"td-post-header\">\n<header class=\"td-post-title\">\n<h1 class=\"entry-title\">HOJE \u00c9 O \u00daLTIMO DIA NO P\u00c1TIO ANA DAS CARRANCAS<\/h1>\n<\/header>\n<\/div>\n<div class=\"td-post-content\">\n<p>Conhecido nacionalmente como polo da fruticultura irrigada, o munic\u00edpio de Petrolina j\u00e1 tem um novo t\u00edtulo para chamar de seu: o de \u2018Melhor e mais forte S\u00e3o Jo\u00e3o do Brasil\u2019. O sucesso dos festejos \u00e9 tanto que Petrolina se tornou refer\u00eancia de S\u00e3o Jo\u00e3o para outras cidades que decidiram adotar os mesmos padr\u00f5es de publicidade utilizadas na capital do S\u00e3o Francisco.<\/p>\n<p>As cores, geometria, letras e o formato din\u00e2mico empregados pela Prefeitura de Petrolina para divulgar o S\u00e3o Jo\u00e3o local ca\u00edram no gosto das ag\u00eancias publicit\u00e1rias que n\u00e3o perderam tempo e seguiram os padr\u00f5es sertanejos.<\/p>\n<p>E considerando que a pesquisa \u00e9 o ponto de partida no processo criativo dos publicit\u00e1rios, percebe-se que Petrolina, de fato, tornou-se refer\u00eancia no mercado.\u00a0\u00a0Essa procura tem o nome de Benchmarking, que traduzido do ingl\u00eas para o portugu\u00eas, tem como sentido literal, \u201cmarca de refer\u00eancia\u201d.<\/p>\n<p>Desta forma, fica claro que algumas ag\u00eancias publicit\u00e1rias brasileiras j\u00e1 acharam a marca perfeita para se inspirar e criar a identidade visual da festa junina das suas respectivas cidades reafirmando o t\u00edtulo petrolinense de Melhor e mais forte S\u00e3o Jo\u00e3o do Brasil.<\/p>\n<p><strong>Programa\u00e7\u00e3o<\/strong>\u00a0\u2013 O arrai\u00e1 no P\u00e1tio Ana das Carrancas teve in\u00edcio no \u00faltimo dia 15 de junho e segue at\u00e9 este s\u00e1bado (23). J\u00e1 passaram pelo palco principal da capital do S\u00e3o Francisco, artistas como Gabriel Diniz, Targino Gondim, M\u00e1rcia Fellipe, Gustavo Lima e os sertanejos Zez\u00e9 Di Camargo e Luciano.<\/p>\n<p>Assessoria de comunica\u00e7\u00e3o Prefeitura de Petrolina<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>HOJE \u00c9 O \u00daLTIMO DIA NO P\u00c1TIO ANA DAS CARRANCAS Conhecido nacionalmente como polo da fruticultura irrigada, o munic\u00edpio de Petrolina j\u00e1 tem um novo t\u00edtulo para chamar de seu: o de \u2018Melhor e mais forte S\u00e3o Jo\u00e3o do Brasil\u2019. O sucesso dos festejos \u00e9 tanto que Petrolina se tornou refer\u00eancia de S\u00e3o Jo\u00e3o para outras cidades que decidiram adotar os mesmos padr\u00f5es de publicidade utilizadas na capital do S\u00e3o Francisco. As cores, geometria, letras e o formato din\u00e2mico empregados pela Prefeitura de Petrolina para divulgar o S\u00e3o Jo\u00e3o local ca\u00edram no gosto das ag\u00eancias publicit\u00e1rias que n\u00e3o perderam tempo e seguiram os padr\u00f5es sertanejos. E considerando que a pesquisa \u00e9 o ponto de partida no processo criativo dos publicit\u00e1rios,&hellip; <\/p>\n","protected":false},"author":1,"featured_media":201336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,3],"tags":[],"class_list":["post-201399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-costumes","category-entretenimento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00c3O JO\u00c3O DE PETROLINA SE CONSOLIDA E VIRA REFERENCIA PARA PUBLICIT\u00c1RIOS - Blog do Farn\u00e9sio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogdofarnesio.com.br\/?p=201399\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00c3O JO\u00c3O DE PETROLINA SE CONSOLIDA E VIRA REFERENCIA PARA PUBLICIT\u00c1RIOS - Blog do Farn\u00e9sio\" \/>\n<meta property=\"og:description\" content=\"HOJE \u00c9 O \u00daLTIMO DIA NO P\u00c1TIO ANA DAS CARRANCAS Conhecido nacionalmente como polo da fruticultura irrigada, o munic\u00edpio de Petrolina j\u00e1 tem um novo t\u00edtulo para chamar de seu: o de \u2018Melhor e mais forte S\u00e3o Jo\u00e3o do Brasil\u2019. O sucesso dos festejos \u00e9 tanto que Petrolina se tornou refer\u00eancia de S\u00e3o Jo\u00e3o para outras cidades que decidiram adotar os mesmos padr\u00f5es de publicidade utilizadas na capital do S\u00e3o Francisco. As cores, geometria, letras e o formato din\u00e2mico empregados pela Prefeitura de Petrolina para divulgar o S\u00e3o Jo\u00e3o local ca\u00edram no gosto das ag\u00eancias publicit\u00e1rias que n\u00e3o perderam tempo e seguiram os padr\u00f5es sertanejos. E considerando que a pesquisa \u00e9 o ponto de partida no processo criativo dos publicit\u00e1rios,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogdofarnesio.com.br\/?p=201399\" \/>\n<meta property=\"og:site_name\" content=\"Blog do Farn\u00e9sio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BlogQuerSaberPolitica\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-23T18:00:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogdofarnesio.com.br\/wp-content\/uploads\/2018\/06\/blogqspS\u00e3oJo\u00e3o-Petrolina-20181.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Farn\u00e9sio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farn\u00e9sio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/?p=201399#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/?p=201399\"},\"author\":{\"name\":\"Farn\u00e9sio\",\"@id\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/#\\\/schema\\\/person\\\/301c4acf522bccbfdb45af95b5b906a1\"},\"headline\":\"S\u00c3O JO\u00c3O DE PETROLINA SE CONSOLIDA E VIRA REFERENCIA PARA PUBLICIT\u00c1RIOS\",\"datePublished\":\"2018-06-23T18:00:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/?p=201399\"},\"wordCount\":292,\"publisher\":{\"@id\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/?p=201399#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/blogqspS\u00e3oJo\u00e3o-Petrolina-20181.jpeg\",\"articleSection\":[\"Costumes\",\"Entretenimento\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/?p=201399\",\"url\":\"https:\\\/\\\/blogdofarnesio.com.br\\\/?p=201399\",\"name\":\"S\u00c3O JO\u00c3O DE PETROLINA SE CONSOLIDA E VIRA REFERENCIA PARA PUBLICIT\u00c1RIOS - 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